Our brands
For the whole family
The color that reveals women
Founded in 1961, Eugène Color specializes in hair coloring products.
Eugène Color is a French brand formulated in its own laboratory in the Paris region and manufactured in its partner factory in Reims.
Over the years, the brand has continued to grow and innovate, offering high-performance formulas that provide 100% gray coverage and intense shine.
With over 1.3 million customers, Eugène Color is the best-selling hair coloring brand in France.*
*Nielsen CAM P5 2025
Available in large areas
The diaper that's 0% mess and 100% cuteness!
Founded in 2017, the brand entered the mass retail market with Carryboo Nature: diapers and training pants made in France, respectful of babies and the planet, offering consumers around ten designs to appeal to children and adults alike. The diaper range was quickly expanded to include baby care products, wipes, and organic cotton items. Success was immediate, and the brand held the number one position in terms of growth contribution for several consecutive years.
In 2024, a second range was launched. Carryboo de nos régions (Carryboo of our regions) arrived on store shelves with unprecedented promises of “local products at affordable prices.” Carryboo de nos régions became the first diaper to be awarded the Origine France Garantie (Guaranteed French Origin) label, thanks to the sourcing of ingredients from various regions of France.
The brand is available in supermarkets and hypermarkets, as well as through a flexible, no-commitment subscription at www.carryboo.com
the number 1 men's hair care product in supermarkets*
The story begins in 1885, when pharmacist Charles Jean Guillaume Hahn developed a hair lotion then known for strengthening hair. This unique discovery became a worldwide success. The brand quickly won over the French public.
Today, Pétrole Hahn is an iconic brand, renowned for its effectiveness and rich history. It continues to innovate while honoring its origins, offering a complete range of hair care products (shampoos, hair color, lotions, etc.) designed to meet the specific needs of men.
The formulas are enriched with naturally derived ingredients and active ingredients known for their beneficial effects on hair and scalp health. The brand is available in supermarkets and hypermarkets.
*Nielsen CAM P6 2025
Available in large areas
Take back control of your period!
Tadam’ is a brand created with the conviction that products in contact with the intimate area must be impeccable. Tadam’ offers a range of healthy and ultra-effective organic cotton menstrual products, allowing women to experience their period with peace of mind. High-performing, reassuring, and presented in attractive packaging, Tadam’ products offer a genuine alternative for women of all ages and at every stage of their lives. Building on its success, the brand has naturally expanded into the incontinence market, offering solutions that are high-performing, healthy, and made in France!
Tadam' products are available in supermarkets and hypermarkets, and online.
Home-based institute performance
Founded in 1987, Laurence Dumont is a brand specializing in hair removal products.
Inspired by the world of salons and professional hair removal protocols, the brand offers an ultra-effective and ultra-accessible hair removal ritual!
Its products are suitable for all skin types, even the most sensitive.
Recognized for its expertise, Laurence Dumont has established itself as the 3rd largest hair removal brand in mass-market retail*.
*Nielsen CAM P6 2025
The brand is available in large and medium-sized stores.
COOL VEGAN BEAUTY
Creative and limitless, Loua offers vibrant cosmetics created by and for millennials.
The brand draws inspiration from K-beauty (Korean beauty) to offer portable sheet masks for every need and desire!
It is committed to designing 100% vegan products (without animal-derived ingredients) with active ingredients known for their benefits, for even cooler cosmetics!
Loua is now the second largest player in the sheet mask market in supermarkets*.
*Nielsen CAM P12 2023
The brand is available in large and medium-sized stores.
The brand with a big heart
Founded in 2013, Tidoo is the undisputed leader in baby hygiene products in organic stores. A pioneering brand, it revolutionized the market by launching the first eco-labeled, French-made, and ultra-effective diapers. Tidoo enabled the diaper category to grow exponentially. The brand then expanded its range with the launch of certified organic cotton pads and baby care products. It was the first brand to launch 100% compostable wipes for home use. Tidoo is committed every day to preserving the well-being of babies while limiting its environmental impact. The brand is also committed to social responsibility.
Tidoo products are available in organic stores and pharmacies. They also offer a subscription service on their website, www.tidoo.com
Restore the beauty of hair
Founded in 1927, Biorène is a French brand originally created to meet the needs of dry and damaged hair. The brand has gradually specialized in the care of gray and white hair, which is particularly sensitive.
For over 90 years, Biorène has been committed to women, aiming to restore the beauty of their hair.
Through its various hair care ranges, Biorène offers gentle formulas and optimal product efficacy, tested by professional hairdressers.
The brand is available in large and medium-sized stores.
Beauty harvested from the heart of French nature
Nat&Nove BIO, a French brand created in 2018, has established itself as the second largest organic hair care brand in supermarkets*.
The brand offers a wide range of certified organic hair care products, free from animal-derived ingredients and with a high level of naturalness. The formulas are developed to maximize performance and guarantee hair results approved by hairdressing professionals.
The brand is committed to reducing its environmental impact by prioritizing eco-designed packaging. Nat&Nove Bio also stands out for its French roots: all products are designed in our R&D laboratory in the Paris region and manufactured in Reims.
*Nielsen CAM P6 2025
The brand is available in large and medium-sized stores.
The dermo-capillary expert
Since 1987, Kéranove has been the expert brand in women’s scalp and hair health.
With Active Care+, its ammonia-free hair color, Kéranove offers a unique 3-step protocol: 100% gray coverage, a treatment enriched with plant-based keratin to nourish and strengthen the hair fiber, and a prebiotic serum to restore scalp balance.
Formulated with 91% naturally derived ingredients*, this high-performance innovation is developed in our own laboratory and made in France.
*on average per coloring kit
Available in large areas