Our brands

The color that reveals women

Founded in 1961, Eugène Color is an expert in hair coloring products.
Eugène Color is a French brand formulated in its own laboratory in the Paris region and manufactured in its partner factory in Reims.
Over the years, the brand has continued to grow and innovate, offering high-performance formulas that provide 100% gray coverage and intense shine.
With over 1.3 million customers, Eugène Color is the best-selling hair coloring brand in France.*
*Nielsen MATP5 2025 on the access segment

Available in hypermarkets and supermarkets

Founded in 2017, the brand entered the mass retail market with Carryboo “Nature”: diapers and training pants made in France, respectful of babies and the planet, offering consumers super cute design to appeal to parents and babies. The diaper range was quickly expanded to include baby care products, wipes, and organic cotton items. Success was immediate, and the brand held the number one position in terms of growth contribution for several consecutive years.

In 2024, a second range was launched. Carryboo “De nos Régions” arrived on store shelves with new promises of local products at affordable prices. Carryboo “De nos régions” became the first diaper to be awarded the Origine France Garantie (Guaranteed French Origin) label, thanks to the sourcing of ingredients from various regions of France.

Available in supermarkets and hypermarkets, and online at www.carryboo.com

the number 1 men's hair care product in supermarkets*

The story begins in 1885, when pharmacist Charles Hahn developed a hair lotion then known for strengthening hair. This unique discovery became a worldwide success. The brand quickly won over the French public.

Today, Pétrole Hahn is an iconic brand, renowned for its effectiveness and rich history. It continues to innovate while honoring its origins, offering a complete range of hair care products (shampoos, hair color, lotions, etc.) designed to meet the specific needs of men.

The formulas are enriched with naturally derived ingredients and active ingredients known for their beneficial effects on hair and scalp health.

*Nielsen MAT P12 2025

Available in hypermarkets and supermarkets

Tadam’ is a brand created with the conviction that feminine hygiene products must be clean without compromise. Tadam’ offers a range of healthy and ultra-effective organic cotton menstrual products, allowing women to experience their period with peace of mind. High-performing, reassuring, and presented in attractive packaging, Tadam’ products offer a genuine alternative for women of all ages and at every stage of their lives. Building on its success, the brand has naturally expanded into the incontinence market, offering high-performing, healthy solutions made in France !

Available in supermarkets, hypermarkets and online

The Professional Spa Expertise

Founded in 1987, Laurence Dumont is a brand specializing in hair removal products.

Inspired by professional hair removal protocols, the brand offers an ultra-effective and ultra-accessible hair removal ritual!

Its products are suitable for all skin types, even the most sensitive.

Recognized for its expertise, Laurence Dumont has established itself as the 3rd largest hair removal brand in mass-market retail*.

*Nielsen MAT P12 2025

Available in hypermarkets, supermarkets and Amazon

KOREAN BEAUTY

Creative and limitless, Loua offers vibrant cosmetics created by and for millennials.

Loua offers sensorial sheet masks inspired by K-Beauty expertise.

Made in Korea, the formulas are vegan, with natural ingredients, and highly concentrated in active complexes featuring key hero ingredients known for their effectiveness.

Loua is now the second largest player in the sheet mask market in supermarkets*.

*Nielsen CAM P12 2023

Available in hypermarkets and supermarkets

Founded in 2013, Tidoo is the undisputed leader in baby hygiene products in organic stores. A pioneering brand that revolutionized the market by launching the first eco-labeled, French-made, and ultra-effective diapers. Tidoo enabled the diaper category to grow exponentially. Then, the brand expanded its range with the launch of certified organic cotton pads and baby care products. It was the first brand to launch 100% compostable wipes for home use. Tidoo is committed every day to securing the well-being of babies while limiting its environmental impact. The brand is also committed to social responsibility.

Tidoo products are available in organic stores and pharmacies. They also offer a subscription service on their website, www.tidoo.com

Restore hair beauty

Founded in 1927, Biorène is a French brand originally created to meet the needs of dry and damaged hair. The brand has gradually specialized in the care of gray and white hair, which is particularly sensitive.

For over 90 years, Biorène has been committed to women, aiming to restore the beauty of their hair.

Through its various hair care ranges, Biorène offers gentle formulas and optimal product efficiency, tested by professional hairdressers.

Available in hypermarkets and supermarkets

Beauty harvested from the heart of French nature

Nat&Nove BIO, a French brand created in 2018, has established itself as the second largest organic hair care brand in supermarkets*.

The brand offers a wide range of certified organic hair care products, free from animal-derived ingredients and with a high level of naturalness. The formulas are developed to maximize performance and guarantee hair results approved by hairdressing professionals.

The brand is committed to reducing its environmental impact by prioritizing eco-designed packaging. Nat&Nove Bio also stands out for its French roots: all products are designed in our R&D laboratory in the Paris region and manufactured in Reims.

*Nielsen MAT P6 2025

Available in hypermarkets and supermarkets

Hair and scalp expert

Since 1987, Kéranove has been the expert brand in women’s scalp and hair health.

With Active Care+, its ammonia-free hair color, Kéranove offers a unique 3-step protocol: 100% gray coverage, a treatment enriched with plant-based keratin to nourish and strengthen the hair fiber, and a prebiotic serum to restore scalp balance.

Formulated with 91% naturally derived ingredients*, this high-performance innovation is developed in our own laboratory and made in France.

*on average per coloring kit

Available in hypermarkets and supermarkets