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In 2013, Kilian O’Neill and Geoffroy Blondel de Joigny, childhood friends and proud dads of several children, decided to launch a brand of nappies that was healthy and environmentally-friendly, but above all effective.

This is how Tidoo was born!


In 2019, the founders decided to take things a step further in their quest to offer healthy, eco-friendly products by creating Tadam', a brand of organic feminine hygiene products, as well as Safe and Hygios, two brands of environmentally-friendly home care products.

And this is how

the NATUROPERA group was born ! 

Today, their company — which they still run — has grown and now offers consumers a range of affordable, everyday products that protect people and the planet

Naturopera has 7 socially-responsible, organic and natural brands, as well as over 120 products in the baby, feminine hygiene and home care sectors.
Naturopera products are sold in over 20 countries, including Austria, the Baltic countries, Belgium, China, Côte d’Ivoire, Georgia, Italy, Morocco, Portugal, Romania, Senegal, Spain, etc.

Protect People

and the Planet 


Products that are

100% healthy and 100% safe

  • The strictest certifications and labels have been awarded to all our products


  • Regular tests are performed in our factory laboratory and in independent laboratories to assess the quality of our products.


  • Organic, natural materials and ingredients are used in our products.


  • A brand new factory was opened in 2022 to manufacture our nappies. This in-house production facility means that we can control how our raw materials are sourced and the quality of our products. It also helps us make more progress in terms of innovation and our ecological impact.

  • Our other ranges are made in collaboration with expert, long-term


Protecting our planet

  • Organic and ecological certifications (Ok compost Home, Cosmos Organoc, Ecocert, Swan, etc.)

  • Natural and/or biodegradable materials

  • Recycled/recyclable packaging

  • Certification of our CSR commitment with Bio ED and PME+.

Our baby care brands

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At Tidoo we create baby care products that are made in France, environmentally friendly and socially responsible, so that our babies can grow up in a more sustainable world.

Our eco-friendly nappies are healthy and are guaranteed free from harmful substances in order to protect baby's bottom. They are also made from sustainable materials, e.g. our cellulose, is FSC and TCF certified. Our manufacturing processes have even led us to being awarded the very strict Nordic Swan eco-label.


French, eco-friendly and socially responsible nappies!


  • Free from harmful substances (0% chlorine, fragrance, lotion, etc.)

  • 12-hour day & night leak protection

  • Manufactured in our own eco-friendly nappy factory in Haut-De-France

  • Sustainable materials: FSC-certified cellulose, recycled/recyclable packaging, etc.

  • Nordic Swan eco-label


Tidoo has been the parents' favourite brand in organic stores for 10 years.


Tidoo supports charities: Imagine for Margo, Le rire

Médecin, etc.


Carryboo is a brand of eco-friendly nappies that aims to make life easier for parents with healthy, effective and affordable nappies! How?

Thanks to super-absorbent nappies (12-hour leak protection) with 0% nasties* and 100% cuteness thanks to our adorable designs! All at an affordable price, naturally.

And the icing on the cake? Everything is made, with care and love in our Eco-friendly Nappy Factory in the north of France.


The sustainable and cute French nappy!


  • 0% nasties (0% chlorine, fragrance, lotion, GMOs and petrolatum)

  • 12-hour day & night leak protection

  • Made in France

  • 100% cuteness thanks to our adorable designs


Nappies voted best eco product in 2023!


Libellys is a brand of natural eco-friendly nappies designed for baby's delicate and sensitive skin. Dermatologically tested, these nappies are skin-friendly and hypoallergenic.


Nappies specially designed for delicate skin


  • Zero controversial substances

  • Skin-friendly and hypoallergenic

  • Dermatologically tested

  • 12-hour leak protection

  • Made in France


Only available in pharmacies.

Our HOME care brands

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The expert in

plant-based disinfection

  • Destroys 99.9% of bacteria

  • 100% plant-based ingredients

  • 100% biodegradable

  • No alcohol or bleach

  • Specially created for babies

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The healthiest and most natural brand in Organic stores

  • 100% natural ingredients

  • No allergens, colourings or preservatives

  • SAFELIFE certification

  • Protects even the most sensitive and reactive skin

  • Dermatologically tested

  • No hazard symbols

  • Specially created for babies

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Natural solutions for a clean and healthy home

  • Kits come with pre-measured ingredients so you can make your own cleaning products in under 5 minutes

  • 100% raw natural ingredients

  • Ecocert-certified ingredientsand kits

  • No transported water/Noplastic to dispose of

  • Made in France by workers living with disabilities

  • A low-cost solution to make your own home car products

Tadam’, our feminine hygiene brand


Healthy and eco-friendly period products​

  • Organic cotton in contact with the skin

  • Hypoallergenic and free from all toxic substances

  • Eco-certified


Bladder leak protection

  • Enriched with Organic cotton in contact with the skin

  • Hypoallergenic and free from all toxic substances

  • Eco-certified


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